Franchising is a marketing method that can be
used in almost any industry.
Globalization is an opportunity for the Indian small industry
to modernize their technology
and take up either sub-contracting or franchising for the popular branded
products.
The Indian large industry will be forced to follow suit. According
to Webster's Encyclopedic Unabridged Dictionary, a franchise is permission
granted by a manufacturer to a distributor or retailer to sell his/her
products and the territory to which such permission extends. The legal
definition expands this meaning -- a franchise may also extend the right
to use a predetermined method for marketing products or services through
outlets that use a known name or trademark. The International Franchise
Association, the major trade association in franchising, defines franchise
as a "continuing relationship in which the franchisor provides a licensed
privilege to do business, plus assistance in organizing, training, merchandising
and management in
return for a consideration from the franchise."
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Sources of Information: Illustrative List
Mainly Consultants and US based Organizations and web sites: Some samples
are here !
Consultants ,
International
master franchising
food industry
health care
car rentals
Type of Information: Illustrative List
All about Franchising, Legal issues, Opportunities, Buying & Selling
Franchises,
Opportunities in India, International franchising
and related matters, model agreements, Product Franchise, Manufacturing
franchises, Business opportunity ventures, Business format franchising,
information
for expanding your current business through franchising, information about
master franchise programs or international master franchising etc Business
Promotion Services |